This is about collecting data of website visitors and running some analysis to extract actionable items for improvement.
Use webmaster tools to monitor organic traffic from Bing and Google. Use GA to monitor all traffic, specially traffic sources other than organic. Use Microsoft Clarity to learn morn about visitors interactions on specific page.
Key Performance Indicators (KPIs)
Monitoring a website requires measuring specific indicators and following them overtime.
- On Page Indicators: Page Views, Bounce Rate (new Active Users), Time on Page
- Website Indicators: Sessions, Page Views / Session, Conversions
- Google Analytics