Content & Tags

Organization of your website's content impacts many different aspects of your website's usability. Content includes both functionality and information.

The Website

Consider the following primary elements important for a website

  • Brand: A name that identifies a provider's information, service or goods as distinct from those of others.
  • Slogan: An extension of the brand name clarifying or flavouring the primary topic of provided information, service or goods.
  • Domain: Website direction within Internet which stands usually in relation with brand and slogan.

Like the chicken and egg problem, it isn't clear in all situations what comes first domain or brand. It depends of the history of a brand and availability of a domain name. At the end though, brand (optionally including the slogan) and domain name relate to each other.

Brand and slogan should appear in title tag and h1 tag on all pages of a website.

The Webpage

The following elements of a web page are important. The content of each element has to be unique for your website.

  • Headline: Appears within the h2 tag near the top of the page.
  • Introduction: First paragraph, p tag, of the page appearing just below the headline.
  • Title: Meta title including headline, brand and slogan. Appears in the tab or browser window and in search results.
  • Description: Meta description. Can appear in search results. Different to introduction, a preferred information to improve click-through rate.
  • Media: Optional. Media in relation with the content used to enhance the content and shared links of the page.
  • Modified: Last update to content. Used in sitemap.

Must Have

Every website must have an about us, terms of use and privacy policy published!

Keep it Simple

When organizing a website's content, keeping it simple and consistent is of highest importance. By doing so you do a favor to your visitors easing the understanding of your website's content and to your staff maintaining the website