Search Engine Optimization (SEO)

SEO is about publishing unique, valid content in user friendly way following recommendations. We have published a detailed SEO Checklist. We go through the checklist whenever we publish a new page. Below some major topics.

Tips and Tricks

  • EAT is one of the basic needs, in context of SEO it stands for Expertise, Authoritativeness, Trustworthiness, core principles of content publishing.
  • Take your time for the initial url setup of your web site so that you never have to change url structure in future.
  • Prevent using query string variables for different content. You may run into issues "&" vs "&" in indexing. Use folders instead.
  • Javascript redirect, meta refresh, server side redirect? This is a no-brainer. Server Side Redirect!
  • 301, 302 or 404? Mostly 404. Rarely 301, when migrating a site to a new domain name or when relocating a very popular page.

SEO Resources